Elon Musk has lined up a new CEO for Twitter and told banks that agreed to help fund his $44 billion acquisition offer about his plans to monetize tweets, according to a new report from Reuters.
A source told Reuters that Musk has decided on who he plans to appoint as the new chief executive of Twitter, but the source didn’t name the person. Twitter’s current CEO Parag Agrawal, who took the role after Jack Dorsey stepped down in November, is expected to remain as CEO until the deal is completed.
Reuters reports that Musk told Twitter chairman Bret Taylor that he does not have confidence in the company’s management, which is a sentiment that he also stated in SEC filings. Agrawal would be set for a significant compensation package if the deal closes and Musk brings in new management, as he would receive $38.7 million due to a clause in his contract, according to the company’s latest proxy filing.
Reuters reports that Musk told banks that he plans to develop more ways to make money from tweets. For example, he said that he plans to create a way to monetize tweets that go viral or include important information. He also suggested the idea of charging a fee when third-party websites quote or embed tweets from verified accounts.
The Washington Post reports that Musk also brought up the idea of paying influencers to create content for the platform, which is a business model that has proven to be successful for TikTok. Musk is also said to be interested in the idea of subscription services that the company could offer.