Singer Chike reveals why he has not been releasing songs
Nigerian soul singer, Chike has revealed the reasons he has not been releasing songs.
The 29-year-old singer and songwriter made it known during an interview with popular media personality, Dadaboy Ehiz on Apple Music 1.
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Speaking on why he has slowed down on song releasing, Chike said; “I have toned down being an artist, and look at it from an executive perspective. The way music is here, it’s expensive – whether you’re pushing singles or projects, a lot of money is going to go down. I have been independent for the longest – you know I have my team, I have my people who handle management but I’m basically independent – and with singles, it’s still going to be money spent and you just don’t know for sure what the market wants to listen to.
“So, if I’m going to spend $50,000 in pushing an album, I’m better spending on doing that than $20,000 on trying out different singles that just might not work. I mean as an artist it works for me, don’t get me wrong, but then I’m not the one who’s going to consume the music. It’s more of an executive decision’’.