Nigerian singer Yemi Alade, has signed a global licensing deal with Universal Music Africa (UMA), Universal Music Group’s west African affiliate in partnership with Universal Music France (UMF).
The implication of this deal is that UMA will be the exclusive worldwide recorded music partner for Yemi Alade and her label Effyzzie Music Group.
Taiye Aliyu, CEO and founder of Effyzzie Music Group, added,
“We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa.”
Yemi Alade is the first African female Afropop artiste to hit over 100 million views on YouTube and VEVO with her smash hit single “Johnny”, which is now the most viewed video from any African female artiste, Bella Naija reports.
She is also the first female entertainer in Africa to have over a million subscribers on YouTube.
IN OTHER NEWS
See how Nigerians reacted to Busola Dakolo demand of N10
million from Fatoyinbo
Reactions go thus:
@Davideboh5 “Why N10m? That’s not worth the suffering she endured for nearly 20 yrs. Foolish men, especially those in developing and lawless countries like Nigeria must be stopped frm abusing them and their positions of power. Nothing stops her from raising it to N30b. The Church can afford it.
@Yoo_Goal “Alleged Rape Saga: Court papers reveals – Busola Dakolo demands apology, 10 million naira ‘cost of action’ from Pastor Fatoyinbo. So will they share the 10 million naira or its for Busola alone? READ PLENTY PLENTY REACTIONS HERE