
The Law of Recovery
When I got the call that day a few years ago, I knew there was trouble. Big trouble. My wife called that a caregiver had broken the leg of a baby at the crèche. Was it an accident?
1. Show empathy
This is beyond showing sympathy. Empathy is active and not passive. It starts with acknowledging the issue and not trying to either explain it away or sweep it under the carpet. Never gloss over the pain points of a customer. Listen to the customer.
2. Own up and take responsibility
Don’t pass the buck if it belongs to you. Don’t play the blame game. Own up. Take responsibility- that’s the first law of crisis management. Closure is easier when responsibility is not deferred
3. Restitute if you can
I believe Nigerian businesses should start going beyond saying sorry alone to clients. Offer to restitute in case of damages or poor service. Offer rebates and discounts on next purchases. Give free deliveries over a period.
4. Take immediate action to the satisfaction of your client
You need to demonstrate that you have the best interests of your customer at heart- and not just interested in how your business can make profits. So you must take action immediately.
5. Set clear performance standards
Your company must have clear performance standards and provide service guarantees. These minimum expectations will keep you on your toes and ensure you keep your customers satisfied
Sometimes, even after you have done your best and put in service-recovery strategies to win back the customer, the customer remains unsatisfied and unperturbed. Learn your lessons, ensure you avoid a repeat of the issues that led to that situation and move on.
Bayo Adeyinka
The Law of Recovery
When I got the call that day a few years ago, I knew there was trouble. Big trouble. My wife called that a caregiver had broken the leg of a baby at the crèche. Was it an accident?
— Bayo Adeyinka (@greaterbayo) December 20, 2020
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