And just after Colin Kaepernick was announced as the face of the new Just Do It campaign by Nike, some customers of the clothing company have been burning their gears, to protest their grievances and also threaten to boycott the brand.
The 49-years-old former San Francisco quarter-back, was the first player to begin to kneel during the American anthem before NFL games as a protest against what he said was racial inequality and injustice in the country.
However in a new twist of fate, Colin Kaepernick who filed a grievance against the NFL and its owners accusing them of colluding not to hire him, now has a new sponsorship deal Nike with the slogan for its Just Do It campaign: Believe in something, even if it means sacrificing everything.
Critics of the new campaign, upset with the decision took to Twitter went wild with their disgust and shared videos of them destroying their apparel. Many clips showed people setting their sneakers and clothes on fires while others cut their socks.
Some people on the other hand pointed out that people protesting the brand, could donate the items to homeless people.
Bethany wrote: “Just a suggestion, but if you really wanna get rid of your Nike stuff because you’re up in your feelings, how about donating them to the homeless/ less fortunate who would love to have the clothes you’re destroying. Just a thought.”
On the other hand, Colin Kaepernick has been without a team since opting out of his contract with the San Francisco 49ers in March 2017. He stirred a national controversy by taking a knee while the anthem was played before games during the NFL’s 2016 season to draw attention to police killings of black men and other issues. He has filed a grievance against the NFL, alleging team owners colluded to stop him securing a contract after he became a free agent.
President Donald Trump spoke out against those involved and called for players to be fined or suspended by teams for taking part, igniting a fierce debate.