Netflix has issued an apology for the “inappropriate” marketing poster it released to promote the forthcoming French movie, Cuties, amid criticism that it sexualizes children.
Cuties, is a film about an 11-year-old rebel girl who joins a free-spirited dance group and starts exploring her feminity. The film which was directed by French filmmaker Maïmouna Doucouré will be released on September 9, 2020.
The poster released by Netflix shows the young girls of the film in suggestive dance poses. This led to a petition in Change.org to remove Cuties from the streaming platform, calling it, “disgusting as it sexualizes an eleven-year-old for the viewing pleasure of pedophiles and also negatively influences our children.”
The petition added that there is no “need for such content in that age group, particularly when sex trafficking and paedophilia are so rampant.”
Following the backlash received over the chosen artwork, Netflix took to Twitter to apologise for the mistake and corrected it.
The Tweet read;
“We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance,” Netflix shared on Twitter. “We’ve now updated the pictures and description.”
We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.
— Netflix (@netflix) August 20, 2020
See some reactions to the apology below;
@vextionary: youve damaged the public perception of this movie irrevocably but if the reactionaries did 10 minutes of research theyd realize this film by a female poc director denounces the sexualisation of children and explores issues around tradition culture and modernity i will watch it
@YourDadWaluigi: changing the description wont change what is on screen. if the original description was accurate, the whole thing needs to burn
@Andee_s_den: This movie was made by a black woman who criticises hyper sexualisation of children. Netflix marketing ruined everything. The movie is actually really good!
@DenimRichards: It should be taken off of your platform Immediately! The sexualization of children is not “art” nor is it classified as “freedom of expression”. This is disgusting & disappointing! Protect these children! STOP exploiting them!