Grammy award winner Kanye West might have outdone himself this time as his recent behaviour is costing him a lot of money.
It has been reported that his 2XU Sydney launch last Saturday was allegedly shut down after just 45 minutes because customers failed to turn up to buy his biker shorts.
The rapper had expectation that fans would queue up at the Oxford Street store to purchase the $550 neoprene leggings and $500 bike shorts that had been advertised by his reality star wife Kim Kardashian on Instagram.
But that sadly didn’t happen.
When customers failed to show up, the management decided to shut the launch down after less than an hour.
A spokesperson for 2XU has however reassured fans telling Fairfax that the activation was not shut down due to a lack of customers, but rather “a change of direction”.
“There’s been a change of direction from head office and unfortunately the event has been cancelled,” the spokesperson said.
Kanye has been on a Twitter rant for weeks now, calling out African Americans on different fronts.
He had also claimed that Blacks who were stolen from Africa to be slaves in 19th century America had a choice but chose to be slaves.
He had publicly endorsed the controversial American President Donald Trump wearing his “Make America Great Again” cap.
He had also made it clear that he will be running for president of the U.S in 2020.