Japanese company uses young ladies’ armpits as advertising space
A Japanese advertising company has come up with a unique way to get its clients’ products to the attention of the target audience, by placing advertisements on young ladies’ armpits
The Wakino Ad Company, which recently began operations, has released photos on its website showing how this ad strategy could be used by recruitment portals, acting schools, detective agencies and more, reported Japanese website SoraNews24.
The ads come in various sizes and are in colour, with “armpit rentals” starting from about 10,000 yen (S$120) an hour.
Already, Wakino has snagged its first client in Japanese beauty treatment and dermatology chain.
Interestingly, the Wakino Ad Company itself is a sort of advertising, as it is owned by Liberta, a beauty products company that specializes in armpit beautifying products.
Showing off the effectiveness of your products while charging other companies advertising fees? Now that’s genius!
Interestingly, Wakino isn’t the first company to use live women as advertising billboards. Back in 2013, Absolute Territory PR made headlines for advertising on young women’s thighs.
Girls interested in having their thighs registered with Absolute Territory must be at least 18 years old, and also have a social media account connected to at least 20 other people. After choosing a sticker ad, they have to wear it for at least eight hours a day, or more, for a set period of time, in order to meet the conditions of the contract and receive payment.