Innoson Motors will not be using Farouq’s viral new logo, here’s why

Innoson motors will not be using graphic designer, Osuolale Farouq’s new logo which caught their attention after it went viral in October 2019.

Farouq took to his social media page to recount his meeting with the chairman of Innoson motors where he revealed that the new logo he designed will not be used for Innoson group as it may not fit into the company’s vision and mission presently, but could be in the future.

Innoson Motors will not be using Farouq’s viral new logo, here's why

He revealed that he was taken over all it will take for the company to do a rebranding which it cannot afford right now but he stated that he was handsomely compensated.

He wrote;

“Update: Meeting with the Chairman”

“On the 30th of January, 2020. After a tour around @innosonvehicles‘ factory, which was eye-opening. I met with the Chairman, Dr. Innocent Chukwuma, at his home in Nnewi, Anambra. The meeting started at a good pace. We talked, laughed.”

“The chairman commended me for a job well done on the logo. However, he mentioned that he won’t be using the logo now. He explained that this is because a rebrand is going to be a costly project for a manufacturing company like Innoson. Stating the factors, it’s“quite understandable why.”

“A rebrand will surely be of significant effect and can only be done if a specific target can be met *which is why the company needs every Nigerians’ support*. Not to leave out the fact that I was well-compensated, and he encouraged me to keep working,“doing what I do best – Branding.”

“I did show him the other designs (see some below) I made for the company, and he said the organization would have me aboard whenever a new project takes place. In all, I made new friends and got to understand how things work there too.”

“With this, I’ll implore every Nigerian to support them in any way they can; that way, we get to progress together, which will also boost our standard and economy as a nation.”

“I also use this opportunity to thank God and appreciate every single person that made this moment possible for me. Without you guys, I wouldn’t have gotten here. I sincerely appreciate it.”

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