FIFA has ordered World Cup broadcasters to stop zooming their cameras in on hot women in the crowd during matches, to help prevent sexism in football.
Among the glamorous fans attracting attention are former porn star Natalya Nemchinova, named as Russia’s hottest World Cup fan, along with wives and girlfriends of footballers playing for England, Croatia and France.
But, the federation’s diversity boss, Federico Addiechi, said the organisation has told its broadcast service to stop zooming in on ‘hot women’ in the stands.
It has also been monitoring whether the various national rights-holders have also been picking out pretty faces.
‘We’ve done it with individual broadcasters. We’ve done it as well with our host broadcast services.’
Although not yet part of a ‘proactive’ FIFA campaign, Addiechi said ‘we’ll take action against things that are wrong’.
Sexism has caused problems, according to Piara Powar, executive director of anti-discrimination group Fare Network, which has been helping FIFA monitor behaviour at and around World Cup matches.
Powar said the group has ‘documented more than 30 cases’ of mainly Russian women being ‘accosted in the streets’ by male fans but believes the real number of incidents is likely to be ’10 times this’.
He also said there have been several cases of football fans grabbing or kissing female reporters while on air.
Addiechi said FIFA has been working with the local organisers and Russian police to identify such fans and, when appropriate, they have lost their FAN-IDs and thrown out of the country.
He added that while it was not yet part of a ‘proactive campaign, we’ll take action against things that are wrong’.