Facebook updated its company branding with a new logo that appears with different colors to distinguish each company it owns.
The logo will be separate from the one shown inside the Facebook app and on the website. Instead, it is intended to distinguish the parent company from all of those apps, and stress that Facebook owns a variety of different products.
“People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra,” wrote Antonio Lucio, chief marketing officer, in a blog post.
Antonio Lucio added:
“These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.”
The new logo could also have the effect of distancing Facebook the company from its controversial app and website, which have been dragged into a variety of different privacy scandals in recent times.
It will start rolling out in different ways in the future, Facebook said. “Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website,” wrote Mr Lucio.