The award-winning “Sorry Not Sorry” hitmaker blasted the social media platform in several posts after a sponsored ad for a mobile game, “Game of Sultan” appeared on her feed and contained fat shaming content.
The ad featured an animated character that was labeled “obese” side-by-side with another animated character identified as “pretty.”
It is noteworthy that Lovato has been very opened about her about her body image and food shaming herself so she feels the ad is wrong on so many levels because it can inflict pain and harm on those who struggle with eating disorders.
“Why is this fat shaming bulls–t on my feed?” Lovato wrote in a series of posts to her Instagram story. “So many things wrong with this ad.”
“This is absolutely harmful to anyone who is easily influenced by societal pressures put on us from the diet culture to constantly be losing weight in a world that teaches us to equate our value and worth with the way we look and especially anyone in recovery from an eating disorder,” she wrote.
A rep for Instagram has since told TMZ the ad has been removed and adds,
“We’re sorry. This ad was approved by mistake. We reviewed it again and removed it from future delivery in people’s feeds.”
It would be recalled that just recently, Lovato revealed that she is grateful to be alive in a reflective post about 2018.