A self-described ‘blood witch’ who caused a social media storm by giving herself a menstrual facial wants to inspire scores of other women to do the same thing.
Earlier this month Australian Yazmina Jade, 26, collected the blood from her period and smeared it on to her face in a ‘sacred ritual’ which went viral.
Now, the Gold Coast feminine healer has encouraged women across the globe to stop hiding their menstrual cycle by following her lead – and share their results.
Former hairdresser Yazmina said she felt a ‘blood bond’ with the women who took part.
Yazmina said: “I felt an overwhelming gratitude and love to support women in reclaiming the feminine.
“When I first posted this online, I was being contacted by women who were realizing how much shame they had held because of their menstrual cycle.
“There has definitely been a reclaiming of the collective feminine.
“It’s about the coming together through a blood bond and lifting each other up.”
Yazmina said the beauty trend is reconnecting women because they can now discuss the ‘whispered-about’ issue of periods in public.
She said some of the backlash she received was tied to a societal stigma around witches.
Yazmina plans to continue to take the movement a step further by hosting a group conference for women to perform the ceremony.
And she has slammed the critics who have accused her of being ‘sick’ on social media.
“Women can now talk about this stuff.
“This is getting the message out to allow people to understand it’s not scary to let go of the shame.
“There’s a lot of fear around the witch title from the Pagan era. It’s a fear of the unknown that comes from an old belief system.”
Yazmina believes menstrual cycles are mired in shame.
When the stunt first went viral last week, Yazmina said: “This was a sacred ritual to reconnect with my body. As women, we’re deeply disconnected with our bodies because of societal shame.
“I decided to place the blood all over my face, and taste it to reclaim that part of myself. I could truly embody all that I was.”
She admits there has been some critics, with some trolls on social media telling her, ‘you’re sick,’ ‘you need a mental institution,’ and ‘why would you put that on your face.’
But she said these are equaled in force by supporters, who have told her, ‘this is incredible, this is just what we need’, and she has some strong words for those who stand in opposition.
“There is too much taboo surrounding this natural cycle. By showing this publicly, I think it shows that it’s actually ok to feel connected to it.”
One of the women who decided to give themselves a period facial after seeing Yazmina’s stunt was Emmajane Love, a love coach who also hails from the Gold Coast, who said she took part in the movement to reconnect with her body.
Emmajane, known as EJ, said:
“I was feeling very disconnected with myself as a woman and carrying too much shame around my period.”
“Reclaiming this has had a profound impact on my life, and I think the online movement is now giving permission for women to do the same thing.
“I feel like this was bound to happen at some point. People in my community have been talking about it for a while.
“The only difference is that social media is bringing things into the light that were once taboo.”