Nigerian controversial journalist, Kemi Olunloyo has weighed on the controversy sparked by Big Brother Naija housemate, Cee-C, after cutting a cloth she was given for the reality show’s Saturday night party with a scissors all because she never liked it.
Kemi Olunloyo in her Instagram post, disclosed that when she first watched Big Brother in 2001 in America, sponsors do not talk. Kemi who further called out Payporte over their statement, said what occurred in the house wasn’t about Payporte’s brand but about Cee-C’s brand. She concluded by saying the cloth was ugly.
Here’s what she wrote;
‘THE CEE-C DRESS @ceec_official
#BBNaija In America where I first watched #BigBrother 2001, sponsors do not talk. Viewers still don’t pay phone charges to vote till today. Of course we have no landlines left in Nigeria since our leaders looted NITEL, Nigeria’s original phone company where we could have been making toll free calls to vote now.
@Payporte should NOT have uttered a word online
This is NOT about your brand alone! It is also about the young lady’s brand.
This is a REALITY SHOW!
This is a REAL UGLY DRESS👗!
Keep it REAL!
Let CeeC be!
Recall that Payporte, the official sponsor of the Big Brother Naija reality show, reacted to Cee-C’s rant about the cloth given to her for her Saturday Night party.
Payporte, who in the post disclosed that they were very displeased with the act, further disclosed that they take their time to style all housemates with respect to the theme of every Saturday party. Their post reads;
PayPorte is very dis-pleased by the comments made by @ceec_official about the outfit given to her. We take out time to style all housemates with respect to the theme of every Saturday party. We consider this a disrespect to our brand and consider this offensive.